Efficiency is as important as talent or hard work when it comes to business success. In this new economy, the most effective way to increase efficiency is to lean on digital technologies that simplify workflows, create better customer experiences and allow for rapid growth. “The pandemic forced us all to change,” says Adrian Towsey, Area Vice President, growth business from Salesforce. “Now we’re seeing digitisation because it makes businesses more efficient, able to move faster and have happier customers. And this has a multi-pronged effect, reducing business costs and increasing revenue.”
If you’re looking to bring your business along on the journey of digital efficiency, three pillars need to work together: automation, productivity and speed. Let’s take a closer look at these areas.