We live in a world of fakes, scams and clickbait (sorry not to be a pessimist!) but when your customers are dealing with this noise daily they are looking for a genuine, authentic connection to a business that they trust. And people want to trust and they want a brand that is human and loyal.

Here are 3 ways to humanise your brand to build trust that you can put into play right now:
1. Respond quickly and with empathy to customer enquiries. When people feel heard and valued, trust follows. It’s like having a friend who always texts back right away (mental note; be a better friend)

2. Create content that tells a story and hits the feels. Share behind-the-scenes moments, employee bloopers, and heartwarming customer stories. Make your brand the star of its reality show and help customers realise that they share common stories with you.

3. Actively seek and act on customer feedback. Show that you value their opinions and are committed to continuous improvement. It’s like being that friend who always listens and strives to improve. Any feedback is good, so use it to show that your business is progressive and adaptive, but most of all, your customers feel heard.

A human connection strategy means you’re not just creating a business; you’re building a community. And people who are loyal to your brand and your story will give you the edge.

Read more on Emily-Rose Hills strategy for heartfelt brands here.