When you start-up it’s terrifying, will people want what you’re selling? Do you have what it takes to outsmart the competition? How do you connect with your audience?

We are always inspired by start-up success stories and love reading about Kellective by Nikki, a jewellery brand that has grown from a small Etsy store to an online powerhouse.

Nikki Kelly started her business about 6 years ago when she was 38 weeks pregnant and made redundant. A small investment and on the job training helped her to build a thriving business which now employs 13 team members.

With a solid following and sales that don’t look like slowing down, Nikki is a firm believer in selling the humanness of your business. The one thing that the big guys don’t have which is your personality.

“Consumers want to know who they’re supporting more and more. They want to connect to brands differently. Small — especially handmade — businesses are in that perfect place to be able to share behind-the-scenes, processes and growth stories.”

Making real connections with your customers is the key. Start by using platforms which are inexpensive to you and allow you to share your story and your offering. Then build on this with word of mouth and crowd support to spread the word. Check out Nikki’s inspiring story here >>